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What Must an Entrepreneur Assume When Starting a Business?

Date published: February 14, 2023
When starting a new business, there will be challenges and unexpected changes. You can prepare yourself by making assumptions about how your business will operate in practice. Keep reading for the top assumptions you should make before starting your business.
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Starting a business can be challenging and requires a great deal of thought as well as preparation. It also requires that entrepreneurs make some assumptions before they can get started on launching their venture. These assumptions outline the new business’s goals, routines, and general direction. In addition, having a brilliant business idea may not be enough. Entrepreneurs need to have the right mindset and be prepared if things don’t go according to plan. Therefore, this article will discuss what an entrepreneur must assume when starting a business.

Business Assumptions That Are Safe to Make

Setting up any business involves making essential assumptions about how it will operate in practice so that everything goes smoothly once it is up and running. If you are thinking about setting up a business of your own, then here are some assumptions every entrepreneur should make before launching theirs.

Competitors Are Already There

If you are thinking about starting a business, you may find plenty of other companies pursuing the same thing. This is because startups are very common, and competition is fierce. If you have identified a niche that isn’t currently being served, then you have an opportunity to expand into it, as it may be difficult for other companies to catch up with you.

Business professional conducting market research onlineHowever, if you are considering entering an industry with many established players, you will need to make some assumptions about how you can stand out from the crowd. Assumptions that entrepreneurs should make about the competition include:

  • Who are they?
  • What type of products and services are they offering?
  • Who is their target market?
  • How do they operate?
  • What is their business model?
  • What are their strengths and weaknesses?
  • How do they plan to overcome the challenges they face?
  • What are they trying to achieve? How are they using their resources to achieve it?

Answering those questions will help you assess your competitors' strengths and weaknesses, understand the market, find a gap in the market, discover new opportunities, better target customers, and enhance your business strategy.

Resources Are Scarce

As an entrepreneur, you will want to think carefully about how your company will use every resource available. Consequently, you may want to assume that resources such as capital, personnel, and equipment are likely to be in short supply.

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Assumptions about the scarce resources you will need to manage accordingly include:

Assuming that resources are scarce will help you maximize their use and deploy them strategically.

You’ll Need to Change Your Plan

Creating a business plan is the first step to starting a new business. Nonetheless, the hard work and dedication begin after developing the plan. Consider the following steps:

  • Research your niche, industry, and competitors
  • Network and learn from experts
  • Hire a team of professionals
  • Manage your finances
  • Develop your brand identity
  • Start marketing

Don’t be surprised if there are more steps than you realized. Starting a business will take more time than you may anticipate, and you will likely need to assume that you may change your plans along the way. Plans you may need to change can include:

  • How long will you need to conduct product research and development.
  • How much time is required to set up the company’s administrative duties.
  • Challenges you will encounter regarding staffing, management, and marketing.
  • How long your product or service will take to develop.
  • Issues with suppliers, contractors, or customers.

At the same time, be prepared to change your plans on the fly when you encounter challenges that you had not expected. Consider developing a crisis management plan to help you identify potential threats and overcome them effectively. 

There Will Be Risks

Risk is always present in a business. However, entrepreneurs can reduce risk through knowledge and preparation because they are fully aware of the gravity of the situation and know how to handle it successfully.

First, writing a business plan is an effective way to identify a potential problem. Then, carrying out market research and understanding customers’ wants also helps minimize risks. Most importantly, ensuring that there are sufficient funds available also plays a role in reducing risk. Finally, consider getting a business line of credit to help you through challenging financial situations.

Employees Will Be Difficult to Find

You may have some great employees in mind for the company’s administrative tasks and managerial positions. However, finding people with the right skills, interests, and personalities for the job can be challenging. That is why you can consider incorporating personality quiz questions into your hiring process to ensure a better match between candidates' traits and the requirements of administrative tasks and managerial positions.

Recruiters conducting an interviewAssumptions about difficult-to-find employees include:

  • What kind of people do you need for the company?
  • Do you have the funding to pay for the positions you need to fill?
  • What are the challenges you may encounter if you are hiring remotely?

Answering these questions will help you identify suitable candidates for each position, ensure that you have enough funding to pay fair compensation, and anticipate potential challenges to resolve them effectively.

Consumers Don’t Care About You Yet

Building a brand takes time, and your goods and services will likely not generate sales until they are well-established. Assumptions that entrepreneurs need to make about the lack of interest in their brand include:

  • When do you expect to gain initial recognition? How will you do this?
  • How do you expect potential customers to discover your goods or services?
  • What are the ways to convert prospects into customers?

Asking these questions is a great start to thinking about your advertising efforts, which will help you reach your target audience and convert them into paying customers.


Assumptions are a helpful tool for entrepreneurs to use when starting their businesses. They allow them to anticipate potential problems and prepare to solve them effectively. When starting a new business, there will be challenges and unexpected changes. You can prepare yourself by making assumptions about how your business will operate in practice. Once these assumptions have been made, entrepreneurs need to be flexible enough to change them if necessary and use their new knowledge to make the required adjustments.

Ethan James   Lead Writer
Ethan James is an experienced Financial Writer at Lendza with over a decade of experience.