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Best Tips for Small Businesses Launching Black Friday Deals

by Mike Abelson   November 17, 2016
Want some inspiration? Here's what the competition is listing in their Black Friday print ads. Learn from the experts at Staples, Office Depot, Best Buy, Dell, and Newegg.com.
Standard Paid Holidays

Black Friday brings excellent deals for not only family and friends, but also small businesses looking to add new supplies and materials to their office space. If you’ve been holding off on launching your ad – check and see how your offers stack up against your competitors.

Here’s a peek at what major businesses are doing for the holiday.

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Staples Print Ad

Doors open: Friday at 6 a.m.

Online sale starts: Thursday

Black Friday business deals:

  • HP laptop with Intel Core i5 Processor -- $389 (Save $250)
  • HP Desktop PC with Intel Core i5 Processor – $399 (Save $180)
  • Norton Security Deluxe (5 Devices) -- $19.99 (Save $60)
  • Canon PIXMA MG3620 -- $29.99 (Save $50)
  • Brother HL L2320D Mono Laser Printer -- $49.99 (Save $50)
  • Staples Carder Chair -- $79.99 (Save $120)

Office Depot Print Ad

Doors open: Friday at 6 a.m.

Online sale starts: Thursday

Black Friday business deals:

  • HP 15.6-inch Laptop with Intel Core i7 Processor -- $449.99 (Save $400)
  • Samsung 27-inch LED Monitor -- $129.99 (Save $140)
  • HP OfficeJet Pro 3833 -- $39.99 (Save $40)
  • Kaspersky Internet Security (3 Users) -- $14.99 (Save $65)
  • Ativa 10-Sheet Micro-Cut Shredder -- $59.99 (Save $90)
  • Linksys Max-Stream AC5400 Tri-Band Wi-Fi Router -- $279.99 (Save $120)

Best Buy Print Ad

Doors open: Thursday at 5 p.m. (Some deals don’t start until Friday, so please consult Best Buy’s official website to determine when the deal you’re interested in will be available.)

Online sale starts: Thursday

Black Friday business deals:

  • Dell Inspiron 15.6-inch Laptop with Intel Core i5 -- $349.99 (Save $150)
  • Canon EOS Rebel T6 DSLR Camera (with 2 lenses) -- $449.99 (Save $250)
  • Apple 21.5-inch iMac with Intel Core i5 – $899.99 (Save $200)
  • Microsoft Surface Pro 4 12.3-inch -- $599.99 (Save $400)
  • Apple MacBook Air (latest model) 13.3-inch – $999.99 (Save $200)
  • Lenovo – 100S 11.6-inch Laptop with Intel Atom -- $99.99 (Save $100)

Dell Print Ad

Doors open: This sale is online-only with some deals available right now. Many of Dell’s doorbusters will be available on Thanksgiving Day starting at 6 p.m. and running through Black Friday.

Online sale starts: See above.

Black Friday business deals:

  • Dell Inspiron 11 3000 Laptop with Intel Celeron Processor -- $99.99 (Save $100)
  • Inspiron Micro Desktop with Intel Celeron Processor -- $99.99 (Save $100)
  • Inspiron Desktop with Intel Core i5 + Dell 24 Monitor -- $479.99 (Save $409.99)

Newegg.com Print Ad

Doors open: This sale is online-only. It’s a “Black November” event, which means that the deals are updated throughout the month. Some are available right now.

Online sale starts: See above.

Black Friday business deals:

  • Dell Black 24-inch LED Monitor -- $99.99 (Save $100)
  • ThinkCentre Desktop Computer M800 with intel Core i5 -- $399.99 (Save $280)
  • Acer 15.6-inch Laptop with Intel Core i5 and NVIDIA GeForce GTX 950M -- $529.99 (Save $320)
  • Samsung 850 EVO 2.5-inch 1TB SATA SSD -- $249.99 (Save $100)
  • Intel Core i7 Broadwell Processor -- $499.99 (Save $110)
  • XYZprinting da Vinci 1.0 FFF ABS Single Nozzle 3D Printer -- $249.99 (Save $250)

Advice for Shoppers

How to launch your own doorbusters.

Thinking about purchasing any of these deals? That may not be such a good idea. You should know better than anyone that some of these discounts are too good to be true.

Hold Off On Furniture and Appliances

While Black Friday offers substantial sales for small businesses, not everything is discounted for consumers. While you may find some of the year’s best deals on electronics, you’ll want to hold off on purchasing your furniture until January. New furniture should hit the shelves in February, so stores will be trying to clear their shelves before then. The same goes for appliances. Stores try to clear out their older appliances during Black Friday, but what doesn’t sell will be reduced to even lower prices.

Be Wary of Fake Deals

Despite the immense amount of sales during this time of year, companies do not want to lose money on Black Friday. They hope to draw in consumers with a few deals and then sell the items that are not discounted, as well.

To make sure you don’t accidentally bring home one of the non-discounted items, you should price check before you buy. Your smartphone should make it simple and easy to compare prices online to other stores.

Black Friday price checking works best when you do it before you get to the store. Pick out the doorbusters you want, and then head straight to those when the sale starts. Since the best deals sell out quickly, this strategy is essential if you want to score a good deal before it’s gone.

Check Your Expectations

You may only get a few major deals on Black Friday items, due to the high volume of shoppers. The best deals sell out rather quickly, as hundreds of shoppers are rushing to buy as many products as they can. However, you should be able to find several second-tier deals before they sell out.

Shop Online

What many consumers seem to forget during Black Friday is that many sales are also offered online in addition to in-stores. We recommend that you shop from your computer to save time and avoid standing outside in long lines in the cold of the night.

Numerous websites offer small business Black Friday deals and continue their sales through the weekend. This is the perfect opportunity to make quick purchases for your business while having the comfort of never leaving your home. Cyber Monday deals are also an option if you do not have time to do your shopping during the weekend.

Why Do Businesses Participate in Black Friday?

Businesses partake in Black Friday deals to save money and get the best deals possible for their office spaces. Shopping on Black Friday is a smart way to save money and stock up on necessary items for your business, without facing massive expenses. If you also run your own business and would like to take advantage of these days, don’t miss your chance. Even if you’re lacking a budget, you can get small business funding to afford all the expenses.

Final Thoughts

No matter how good the deal is, it is best to think through a purchase before pulling out your wallet. If you do not need the item for your business, you will only be losing money by making that purchase. Black Friday is meant to encourage consumers to buy as many products as they can at a discounted price -- but it also promotes frivolous spending. If your business does not require a large flat-screen TV or Canon camera, it is best to save your money and spend it on something substantial and beneficial.

Mike Abelson   Lendza Marketing Manager
Digital Marketing
Mike enjoys helping entrepreneurs and startups succeed through smart and innovative marketing strategies. He’s partnered with CEOs and executives to grow businesses from the ground up. Mike believes that the customer is a company’s most valuable asset. When he’s not traveling for work, he enjoys reading adventure and science fiction novels.